Killing Google’s brand one phone call at a time
Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for...
View ArticleIs It Time to Redefine ‘Local’ Marketing?
It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the...
View ArticleAre We on the Brink of a Retail Revolution?
Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as...
View ArticleBtoC = One to Many Communication…BtoB = One to One or a Very Few
Many BtoB marketers get frustrated after hiring Digital Marketing Firms, because those firms try to employ BtoC marketing tactics to BtoB selling situations. For example, one BtoC tactic is “head...
View Article“Alexa; Find me a long distance mover”
According to ComScore, by 2020, 50% of Search will come from voice. We here at 15miles have been experimenting with voice search since the roll-out of Siri (Apple’s voice assistant). Back then the COO...
View ArticleGoogle My Business Now Allows “Posts”
What is old is once again new. After a long hiatus from accepting timely updates ala Google+; Google now publishes “posts” including “offers” and “events” directly in a business’ Google My Business...
View ArticleUniGroup Movers – Now Is The Perfect Time To Ensure 2018 Success
It is a pretty predictable pattern. Late Spring/Summer, you are at capacity and turning away local, small COD leads in favor of large gigs or leveraging contractor relationships to maximize revenue....
View ArticleSocial Media For Service Based Businesses (Movers, Home Services, etc)
A question that is posed to me often by service businesses is: ” How often and on which platforms should I do Social Media?” Most Service Based Businesses represent an event in their customers’ lives....
View ArticleDoes Account Based Marketing (ABM) Work For Movers?
A question asked by many of our Moving Agent Clients is: What is Account Based Marketing (ABM). And, how can it help my Office/Commercial business? Well the short answer to what is ABM is; ABM is just...
View ArticleGoogle Enters into the Movers Lead Business
Google is expanding a test program to additional markets, offering telephone leads that you pay for on a cost per lead basis. Initially the program was available in 5 test markets, but over the past...
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